B2B marketing leader
in product, content and growth roles
FEATURED WORK
A LITTLE ABOUT ME
My Journey
If your organization is looking for an experienced and high performing marketing leader, who can drive growth and deliver results against business goals - I could be a great fit.
My career has included over 17 years of experience in marketing spanning product, content, growth and creative disciplines at several leading global B2B technology and consumer brands. This expertise across marketing functional areas helps me be accountable as a leader and contributor in any organization.
Find out more about my work experience and see examples throughout this site.
EXPERIENCE AREAS
Passion for Success
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FOCUS AREAS
My experience in product marketing has made me a reliable leader and contributor to product growth goals. I keep a customer centric mindset and user empathy at the core of what I do and can be counted on for:
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Defining product positioning, messaging, and GTM strategies
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Developing marketing content, materials and field assets
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Driving product launches and campaigns across multiple channels
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Conducting market research and competitive analysis
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Partnering with product management, sales, and support
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Experience in content marketing is at the heart of my career and has made an impactful leader who can elevate the role content plays in the customer lifecycle. Through strategy, production, distribution and analysis phases I've had success leading every aspect of content marketing management including:
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Developing goal aligned content marketing plans and calendars
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Becoming a subject matter expert and thought leader source
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Managing distribution across paid, owned and earned channels
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Leading production on various types of content (blog, ebooks, case studies, infographics, webinars, live events, web pages)
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Measuring and reporting on content performance metrics
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My experience working on demand generation teams has led me to having a deep understanding and appreciation for customer acquisition and lifecycle management strategies. From paid, to earned, to owned channels I can contributing to growth by:
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Leading development and execution of campaigns to acquire and retain new and existing customers
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Leveraging digital marketing technology to support tactics on SEO, SEM, PPC, ABM, Chat, Email and more
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Analyzing user and conversion metrics to optimize the funnel
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Collaborating with cross-functional teams and external partners
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WORK EXPERIENCE
WHAT PEOPLE SAY
A gifted marketer with deep knowledge of demand gen, and who goes above and beyond to fully understand their target market. Having taken multiple products to market, Alex has proven himself to be a GTM master and skilled at content and product marketing.
Joe Ford
Director of Content
Unity Technologies
In a marketing capacity, Alex had a deep understanding around what motivated buyers, what challenges and opportunities they saw with social and digital strategy, and how to effectively address them through fresh and innovative marketing programs that generated results.
Amber Naslund
SVP Marketing
Sysomos
Over my time managing Alex he ran our vertical content marketing function building the strategies, content and technical infrastructure to align marketing output against key buyers. Horizontally, he's a Swiss army knife and always willing to take on more.
Paul Cowan
SVP Enterprise Marketing
Shutterstock